J. K. Rowling – Harry Potter (May 10, 2012) – Amazon’s Jeff Bezos announced that Amazon has obtained rights for Kindle Fire owners to borrow the electronic book version of the entire Harry Potter series–and will be available in five of the world’s major languages. Amazon Prime users shall also have access to the electronic versions.
Although the books can only be borrowed (starting this June 19th), the Pottermore website will be the only location the electronic copies of the books can be purchased–it is a significant step forward for the online retail giant and its Kindle, as owners can rent one book a month with no extra fee and keep a book for as long as they wish. If one desires another book, the previous title that was borrowed can be exchanged with no fees and no hassle.
The deals allow for an opportunity for more people to “discover” Rowling’s Potter series since the E-book version is one of the most requested titles. Bezos outlines that this is another benefit Kindle owners possess as a result of their latest deal:
“Over a year, borrowing the Harry Potter books, plus a handful of additional titles, can alone be worth more than the $79 cost of Prime or on Kindle. The Kindle Owners’ Lending Library also has an innovative feature that’s of great benefit for popular titles like Harry Potter–unlimited supply of each title–you never get put on a waiting list.”
JK Rowling and the Harry Potter brand remains successful even after the movie series has ended. Rowling is far from leaving the book writing and publishing industries–she has also penned a novel for more mature audiences entitled The Casual Vacancy and will be available in late September of this year. It is currently available for pre-order on Amazon.