Guy Kawasaki and Shawn Welch‘s APE: Author, Publisher, Entrepreneur – How to Publish a Book is a fantastic and definitive how-to guide to self publishing. Kawasaki and Welch’s thoroughly researched every aspect of self-publishing and made that information available to anyone who has ever considered publishing their very own book–without going through the confusing and often complicated process of submitting work to publishing companies. APE has everything an author needs to have full control over their product, including marketing, cover design, and proper formatting of their book–whether publishing their work electronically or as a hard-bound physical copy.
Kawasaki and Welsh cover the strict policies of the standard paper book publishing world and condenses the complicated information into easy to understand, self-publishing steps. With the new self-publishing format, authors can be in charge of whom they publish their work through (such as Amazon, Apple, or Barnes & Noble), cover art, editing and reissues of new versions of their work, and the cost of their product. Self-publishing authors can also retain a greater amount of royalties from their work. In addition, your book can be made available almost immediately–instead of a period of several months that goes along with traditional publishing.
APE is divided into three easily navigable sections:
- Author – is about the writing process. As we all know that having authorship is crucial to any product or project. This can extend to transmedia options, game development, etc. This section help authors to find their source for purposeful writing, editing, and the techniques and tools needed from financing your book project, to its successful launch.
- Publisher – is the ultimate resource for authors to find ways to produce their work authored with efficiency.
- Entrepreneur – is the most valuable portion of the book. It shows authors how to promote and market your book or business.
Each section is filled with actionable and valuable information. Geared to help guide the author on how to effectively manage your own self-publishing process. It can be challenging to self-publish, and promote your own work. The book outlines the process by following a few rules: determining if your work is worth publishing, self promotion and interaction with your potential readers through social media, and the benefits of publishing your work as an e-book. Although e-reading is still a burgeoning industry, it is the optimum opportunity to gain footing in a thriving new market for first time, and even already published authors.
“Self-publishing enables you to determine your own fate. There’s no need to endure the frustration of finding and working with a publisher. You can maintain control over your book and its marketing, receive a greater percentage of revenues, and retain all rights and ownership.” Kawasaki and Welch, APE.
Authors will find APE to be an essential read filled with useful tips on how to self-publish, or how to apply these tips to their current book project. With the electronic reading industry expanding, this is a must have for aspiring authors to enter the playing field with great success.