In 50-50, Will Reiser Turns Illness Into Opportunity

Joseph Gordon-Levitt and Seth Rogen in "50/50"


Laughter truly is the best medicine. 

Will Reiser in 50-50 is a comedy/drama written by Will Reiser (Da Ali G Show) and directed by Jonathan Levine. The film stars Joseph Gordon-Levitt (Inception), Seth Rogen (Pineapple Express), Anna Kendrick (Twilight film series), Bryce Dallas Howard (The Help, Twilight film series), and Anjelica Huston (Life Aquatic with Steve Zissou, The Royal Tenenbaums) and is about Adam, a 27-year-old guy with cancer and his subsequent struggle to beat the disease.

What better way to approach an endearing subject of cancer, than with comedy. In 50-50, Adam Lerner (Gordon-Levitt), has an excellent life, works for NPR, and has a sexy artist girlfriend. Rachel (Howard). However, when Adam learns that he has a rare and potentially fatal form of cancer, his excellent life–his world–turns to chaos. His girlfriend busies herself with a more frantic social life to deal with Adam’s diagnosis, and what’s worse than an overbearing mother (Huston) who loses focus on her son’s illnesses with fears of her own.

It is during these nearly unbearable times that friends can help in bringing a little hope and happiness under considerable circumstances. Adam’s best friend, Kyle (Seth Rogen), is there to make things better–in a unique sort of way. See, Kyle thinks Adam can use his condition to get him more dates with girls. What could complicate Adam’s concerns even more–he is assigned an inexperienced therapist (he is her third client ever), who struggles to keep up with Adam’s needs?

50-50 is based on writer Will Reiser’s personal battle with cancer. So 50-50 is an inspired, touching, and original story that reflects humor and heartbreak into an eventually poignant, hilarious journey that Adam is wholly unprepared for.

Director of photography is Terry Stacey (Dear John). Editor is Zene Baker (Observe and Report). Production designer is Annie Spitz (Cyrus). Costume designer is Carla Hetland (The Butterfly Effect). Original music is by Academy Award® winner Michael Giacchino (Up).

Seth Rogen, Evan Goldberg (Pineapple ExpressThe Green Hornet) and Ben Karlin (“The Daily Show with Jon Stewart,” “The Colbert Report”) produced the film. Nathan Kahane (JunoStranger than Fiction) and Will Reiser, are executive producers.

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