John Mayer ‘Shadow Days’ Set Fans on a ‘Virtual Roadtrip’

John Mayer launches interactive online video for new single, "Shadow Days." New album, "Born and Raised," out May 22. (PRNewsFoto/Columbia Records)

John Mayer – New York (May 10, 2012) – John Mayer’s video for this new single Shadow Days “follows him” on a journey from Los Angeles to Montana–and his fans can follow, too. Mayer fans can create their own video journey by creating a personalized “interactive version” of the video.

Google Maps Street View API in conjunction with SoundCloud will allow users to enter their “beginning” and “ending” destinations and begin a virtual road trip set to the Shadow Days music video. Each experience is created randomly; every “real time” journey will be unique each time a new destination is entered on the Shadow Days site. In addition, fans will be able to donate to the Northern California Institute for Research (NCIRE), devoted to medical research for veterans’  and pioneers new understandings and treatments involving military medicine and care.

When Mayer’s fans make a donation of $5 or more, they will receive 25% of the donation amount on a future order at the John Mayer store.

Shadow Days is the first single on Mayer’s forthcoming album Born and Raised (May 22, 2012) and has already received favorable reviews detailed in the latest issue from Rolling Stone Magazine (4-star review):

“Some of the most convincing music of Mayer’s career…every breezy solo or sun-dappled acoustic spindle is comfy and luxe like a spun-silk blanket.”

Mayer will be making a few appearances starting with The Ellen DeGeneres Show and The Late Show With David Letterman  on May 17, 2012; and will then appear on Late Night with Jimmy Fallon on the 22nd.

Mayer’s Born and Raised is available for pre-order on iTunes.

John Mayer’s new album Born and Raised out May 22, 2012 from Columbia Records.

Mayer’s previous albums sold over 12 million copies combined. Mayer is also the recipient of 7 Grammy Awards® in addition to 11 nominations. Mayer is also included in Time Magazine’s 100 list of the most influential contemporary thinkers, leaders, artists, and entertainers. Moreover, featured on the cover of Rolling Stone’s annual “Guitar” issue. 

Source: Columbia Records

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